Golden State Foods is one of the largest “quick-service” restaurant suppliers in the world. Following Contexture’s transformative relaunch of GSF’s Foundation website – met with universal praise by their executives and associates alike – GSF once again turned to Contexture to remake its main corporate website, which needed to communicate the various areas of products and service, share the company’s creed and values, list current job openings and reflect a corporate brand and image of quality and trust.
Contexture redesigned GSF’s main corporate website around 4 key priorities: to inform visitors of who GSF is, what they do, where they operate, and the services they provide. In order to create a web experience that would be functional on any device (i.e. smartphone, tablet, computer) Contexture implented ”responsive design” techniques, enabling the website to detect and respond to any and every platform available.
Special attention was given to the site’s maintainability. Golden State Foods needed to be able to easily update and maintain their site without any experience in HTML or programming. To make it as simple as possible, we created custom administrative tools that allowed anyone on their communication staff with Microsoft Office familiarity to be able to add, change, or remove content.
